Dia’s Distribution System

This post is about the distribution system of Dia, which Sina http://sinaslogisticsblog.blogspot.com/ and Janina http://logistics-janina.blogspot.com/ prepared in collaboration.

1. Introducing Dia


First of all, let us introduce Dia.



Dia stands for "Distribuidora Internacional de Alimentacion". http://www.underconsideration.com/brandnew/archives/2009_03.php?page=2
Wikipedia says that Dia



is an international hard-discount supermarket chain of Spanish origin, which is part of the Carrefour Group.