Concept innovation for Mercadona, involves incorporating everything that adds value to their customer’s shopping experience.
Therefore, in 2000, the most important component of concept innovation has been launched, Stores by Ambience.
The goal of Stores by Ambience is to provide Mercadona’s customers with more spacious stores that have a warmer ambience and a more logical product arrangement. In general, the intention is to optimize the customer’s purchases while making the experience more pleasurable.
By 2009 there were a total of 1184 Stores by Ambience.
If you want to learn more about Mercadona and it's activities during the year 2009 have a look at their annual report.
